New Polanco, situated within the prestigious Polanco neighborhood, stands out for its modernity and cultural richness. This area is home to iconic landmarks like Museo Soumaya and Museo Jumex, which offer some of the best contemporary and classical art exhibitions in the city. New Polanco is also known for its upscale shopping centers such as Antara Fashion Hall and the dynamic Avenida Presidente Masaryk, where luxury boutiques and international brands abound.